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With each new season come new opportunities. Valrhona is here to help you fill your year with wonderful moments that make food a truly emotional experience, using everything from aromatic herbs to superfoods and seasonal produce.
The changing of the seasons offers you the chance to switch up your range, refresh your work and show off the quality of your products, all in perfect harmony with nature’s own rhythms.
In this booklet, you will find seasonal recipes from L’École Valrhona’s pastry chefs, as well as tips and advice you can use to liven up your store, boost your sales and reawaken your creativity.
From springtime buds to the summer sun, fall colors to cold wintery air, inspiration can be found everywhere, so open your eyes to the natural world and get creating!
In spring, bring nature back to life
Spring is the season of renewal, so add some aromatic herbs to your recipes and make your store blossom with flowery decorations.
1. Experiment with aromatic herbs and flowery flavors
Confound customers’ expectations by flavoring your recipes with herbs.
- Mint has a refreshing taste that will bring out the best in your sweet or savory dishes.
- Basil is great for digestion and an Italian cuisine icon.
- Thyme has a powerful flavor and it is an essential part of any bouquet garni.
- Rosemary has detoxing properties and it will add real zing to your desserts!
2 . Deck your store and packaging with blossoms
- Opt for floral decorations and springtime accessories.
- Dress up your packaging in flowers or leaves.
DIY - Tutorial: Flower garland
Make your own flower garland:
› Cut a piece of wire big enough to go around your head
› Make mini bouquets of flowers and use some floral tape to fix them around your wire
3 . Encourage your customers in
- Rearrange your store
Give customers somewhere to tuck into a quick lunch, such as a high table, a terrace or some space near your window. Install a salad bar where customers can create their own dishes out of seasonal ingredients and combine gourmet dining with quality produce.
- Offer a set menu for gourmet picnics
An example would be a duck breast and blue cheese sandwich or salad with a raspberry and verbena-flavored sweet snack and your customer’s choice of drink.
- Adapt your ranges to the season
Experiment with colorful packaging, mini customized cards you can hand out, or some self-service violet-flavored lemonade.