Published on 1/4/23

Sirha 2023

SIRHA: January 19 to 23, 2023​

SIRHA lyon 2023

Come meet us to discover our latest product and service innovations and learn more about our 100 years of dedication to you.​

We look forward to seeing plenty of you at our stands over five varied and remarkable days.​

  • Valrhona Sales stand: 4E28​
  • Valrhona Selection stand: 4D32​ ((Norohy, Adamance, La Rose Noire, Chocolatree and Sosa)​)
  • Valrhona, Norohy & Sosa VIP stands: Hall 6 – Partner Village​
  • Pariani & Villars stand: 4E38

Join us and cheer along for the final of the Pastry World Cup on September 20th and 21st and the Bocuse d’Or on the 22nd and 23rd.​

Reasonable Indulgence​

Gourmandise Raisonnée

This concept launched by Frédéric Bau was born out of a belief that desserts should be beautiful, delicious and healthy. ​
As opposed to the current trend of “free-from” and “zero”, Reasonable Indulgence is a philosophy about opting for less and better which has now permeated to every corner of Valrhona Selection.​

Come visit our stands to learn more about this modern, bold approach that dares to deconstruct and shake up our preconceived ideas about indulgence.

Don’t miss:​

  • the demonstrations of the new version of the Valrhona Essentials on the Valrhona VIP booth every day at 10 am and 4 pm
  • the tastings on our different stands
  • the Reasonable Indulgence Masterclass from 12:45 pm to 1:20 pm on Saturday at the Sirha Food Forum, with Frédéric Bau and Antoine Michelin of L’École Valrhona​
  • a discussion about Reasonable Indulgence (between Jordy Bordas, Frédéric Bau & l'École Valrhona) at Valrhona VIP stand at 5:30 pm on Friday ​